How to price your product or service.

Pricing your products and services is a critical element of a well-conceived marketing plan and appropriate pricing is integral to the development of a successful business venture. The burgeoning field of behavioral economics reveals why certain pricing tactics work and how you can incorporate some of them into your pricing strategy.

Have an anchor baby

Your "anchor baby" can result in a positive outcome for sales and billable hours. A cognitive bias called anchoring can cause us to perceive the price of an item as reasonable when it is viewed after we've seen a higher-priced version of a similar item. In other words, a $2000 item may be perceived as a relative bargain after one has seen a similar version priced at $5000 and a prospect could be moved to envision him/herself purchasing that $2000 item.

Placing premium-priced products and services in proximity to similar, lower-priced, offerings that you hope to sell can potentially lead prospective clients to perceive the lower-priced items as providing real value, once they know that functionally similar items can be more costly.

Zeros kill sales

In retail sales, it is standard practice for merchants to list prices that end in.99,.98, or.95, but never.00. The reasoning behind that quirky little tactic is that prices ending in zeros are often perceived by customers as being comparatively expensive, according to a 2003 study that appeared in the Journal of Quantitative Marketing and Economics. According to the study, most buyers feel that $5.99 is substantively cheaper than $6.00.

A 2011 study conducted by the Society for Consumer Psychology suggests that when pricing B2B services for a client proposal, it is best to avoid listing a price as $3000.00, or even $2995.00, for example, because too many zeros would be included. Prospective clients apparently will feel more comfortable with your price when it's expressed as $2995.

Be a Lexus and not just a Toyota

A Vanderbilt University study demonstrated that customers are willing to pay more for a Budweiser beer in a fancy hotel bar than they would for that same Budweiser in a dive bar. Why? University of Chicago economist Richard Thaler explains that the power of perceived prestige allows the luxury set to get away with charging higher prices.

According to that line of reasoning, Solopreneur consultants (so much more classy and deserving than a mere Freelancer, no?) are advised to in various ways present cues that make the case for charging premium prices that enhance profits. Let the value you bring be known to those who matter. Teaching at the college level, speaking at respected business associations, producing long-form content that appears in noteworthy print or online publications, or publishing a newsletter or blog that draws several thousand subscribers will showcase you as a thought leader and an authority and allow you to reflect that expertise in your pricing structure.

How to raise prices

Weber's Law (1834) indicates that your clients will probably accept a 10% price increase in product or service purchased from you and some may not notice the change. You already know that several factors can impact your ability to raise prices, including the urgency of the client's need for your product or service, the presence of competitors and the perception of your brand value.

Thanks for reading,

Kim

Kim L. Clark is an external strategy and marketing consultant who brings agile skills to the for-profit and not-for-profit organization leaders with whom she works. Ensure that your organization achieves mission-ciritcal goals when you contact Kim http://polishedprofessionalsboston.com.


Article Source: Price-Your-Way-To-Profits

Digital printing is the real deal for the future.

The digital printed packaging is rapidly growing. It will offer more versatility in boxes to the customers. The packaging of the products will be more valuable than the products. Everyone will focus on the unique and marvelous digital packaging. The importance of packaging will increase continuously in the future. Here the significance of digital printing is discussed for the future time period.

Dominating Position of Brand

The brands depend on the packaging to promote their products. Now brands are focusing more on improving the quality of packaging. The digital printing has replaced the traditional methods. The packaging industry is adopting the latest digital box printing techniques. The ink, color, textures, text, and images all are printed with advanced techniques. The brands that are adopting these techniques dominating the market. The pictures on the packaging define everything about your products. There is no need to print detail about the goods. The enacting images will attract the customers.

Consistency in Quality

The customers always demand high-quality products along with packaging. The material of the packaging boxes must be of high-quality. The digital printing will give this advantage every time. These printing methods give consistent quality and value of packaging boxes. The boxes will remain in their original conditions for a long time period. The printing of boxes will not damage. The images and descriptions printed on the packaging will sustain. The customers will always prefer to buy your digital printed packaging with confidence and happiness. This will increase the demand for the boxes surprisingly.

Diversification in Printing Designs

These techniques will allow variations in designs of printing. The advanced and appealing packaging will grasp the attention of the customers. It will give great opportunities in targeting the markets. The customers will be captured easily. The buyers will feel easiness in selecting best-printed boxes for themselves. The boxes will be attractive and stunning. The print methods will be more advanced and diversified in the future. The digital printing will use the 4D level technique to print the boxes. The customers always like variations in the designs of the boxes. The packaging of products will be diversified according to the nature of the products.

Modified Digital Printing

The buyers look for custom packaging of their own choice. The custom printing gives this opportunity to them to get the digital printing of the packaging according to the demands of the customers. The modified custom packaging is attracting the buyers surprisingly. The customers have more advanced options and methods to design and print the packaging. The buyers can get the gift boxes as well. This will increase your packaging supply in very short time. Besides these, you can also offer custom box at various festivals to the customers. The customers will get the packaging boxes according to the celebrations. Then the customers will always run towards your packaging boxes. You can build trust with your customers. Once you will attain the confidence of your customers, you will run your business with success in the future for the long time period.

Special Printing Packaging Applications

The digital printing will give manifold advantages to the customers and manufacturers of the boxes. These techniques will facilitate with specific applications in packaging. The labels of the boxes will be printed in different styles as compared to traditional methods. The graphics and textures will be changed in few minutes. Much of your time will be saved from wastage due to digital printing. The packaging box will also facilitate the customers with custom boxes. The designing will be easily printed on the boxes, jars, bottles and packaging pouches of every type. The brands will personalize and commercialize their products in short time period at least cost.

The advanced printed boxes are available to serve our customers containing multiple benefits. You will get a box with unique and versatile designs. Our printing and packaging are of high-quality. You can also order us custom packaging to design your boxes. We offer custom printed packaging at economical prices. We have variations with impressive designs for custom box styles. The digital printing packaging has many specialized applications and features. We deliver our packaging supply in the short period. We also offer gift boxes and wholesale boxes to our customers. Our packaging is eco friendly. The shipping is free to our customers.

Article Source: Digital-Printing-Is-The-Real-Deal-for-the-Future

Social media for small businesses.

Social media has become an integral part of our day-to-day lives. Businesses of all size and shapes have started making the most of available mediums. Today we will try to anatomize tips on social media for small businesses. There are a plethora of small businesses eyeing social medium to promote their business/services. However, majorly these small businesses are failing or not being able to make optimum use of social media for their business growth. There are many theories and strategies on how to effectively use social media for established brands, but the topic social media for small businesses is seldom addressed. According to Digital state of eMarketing India 2017 Octane Research:

60% small businesses promote their business on social media. 50% focus on SEO and 35% use multichannel marketing funnel. 
70% small businesses consider content strategy as their primary marketing activity. 
52% business owners are using social media as to efficiently address customer engagement. 
More than 20% of business owners said that they are making 50% plus profit using social media.

The primary reasons for the low turnout are uncertainty on an application of social media, calculating return on investment and persuade employees/stakeholders to clinch social media. Hence it is important to address the elephant in the room and analyze how beneficial is Social media for small businesses.

social media for small businesses is a great way for emerging businesses to generate lead and build a reputation. If regularly updated, social media can deliver more results as compared to traditional mediums. Social media for small businesses gives brands an edge of control over the content that they want to post. Also, since social media is a two-way dialogue process, it helps businesses to instantly identify what is benefitting them. social media for small businesses also helps generate Word of Mouth, which is one of the best tools for emerging businesses.

Social Media for small businesses | 10 Tips to effectively use Social Media

Define your Target Audience 

The first and foremost important part that small businesses should focus on is to define their target audience. This helps small businesses to device their social media strategy accordingly. The target audience should be defined basis age group, sex, location, users' online behaviors, their likes, interests, and preferences. For niche products, business owners can even target users based on their birthdays, anniversaries and important milestone. Audience targeting plays a very crucial role in the outcome of the results. For e.g.: a local shop selling footwear should not target users with interest in entertainment. The shop definitely won't get the desired results.

Set achievable goals 

Overnight success is a myth. Small businesses must understand this basic fact. Generally, when a new business starts selling on social media, there is palpable excitement is achieving more than set targeted sales. Businesses need to set goals which are upwards and forward. To achieve enormous goals, small businesses start updating social feed with multiple updates in shorter duration. This leads to user's disinterest in the product/service. The set goals should be in sync with brand's core capabilities and expertise. For e.g.: if a business is into selling shoes, they shouldn't set a goal to repair maximum shoes in their area.

Choose the right medium 

By now everyone knows, social media is for free. Even paid campaigns can be conducted at a relatively low cost as compared to traditional mediums. It is in this scenario, that we often see small businesses jumping the bandwagon and creating profiles on all the available platforms. Creating social profile doesn't hamper brand image, but aggressively promoting a brand on wrong platforms can lead to brand losing its potential customers. Hence it is advisable for SME's to first identify the right platform through which they can maximize their business. For e.g.: If a shoe selling brand tries to aggressively sell on LinkedIn, they won't get a plausible response as compared to promotions on Facebook/Instagram.

Promote your core product/services 
Since each and every business is riding in the social media wave, it is important for a them to promote their core product/services. Nowadays, we see a lot of businesses promoting their services as well as promoting peripheral products/services, which revolves around their core product/services. Majority of the times, this SME's doesn't have capabilities to fulfill a requirement, which can lead to a bad word of mouth for their business on social media platforms. Let us go back to our example; if a shoe seller is trying to aggressively promote socks instead of shoes, it is not going to benefit the business in the long run.

Create quality content 

Now that we have covered the topics of identifying the target audience, setting achievable goals, choosing the right medium and promoting the right product/services let us now take a look at the type of content a business should promote on their social pages. A business should always focus on creating good quality content rather than not-good quality content. Even if the business updates their page once in a day as long as it is relevant to their business, advocates about its core products send across a clear message it is considered as a good quality content. Antagonistically, if a business posts multiple updates which aren't even relevant to the business's products and services leads to users considering the business as fake/spam. Also, new businesses should try and refrain from promoting other businesses on their social platforms initially.

Create a content calendar

Making a small business successful on social platforms is no small task. It takes a lot of efforts for the businesses to keep up their conversion ratio. One such effort is to create a content calender. Small businesses must anticipate important events and create a content calendar accordingly. Ideally, a content calendar must be planned a month in advance but an even weekly content calendar is highly recommended. This helps businesses to avoid any last minute hassles, strategize much more effectively and it also helps in creating curiosity amongst its loyal fans/customers.

Test and re-test 

Social media is highly unpredictable. The content a business posts today, might not work for tomorrow. Hence, small businesses must always test their content before publishing it on their pages. Testing content also applies to the platform a small business chooses to promote. Small business owners must always don the consumer's hat before posting about any product feature, updates, schemes or offers. A consumer's perspective is the key when testing the content that has to be uploaded.

Look for inspiration 

Small businesses must always look for inspiration from a competitor who is successful in the same category. Copy pasting competitors idea or content is not the answer. Small businesses must look for the kind of content its competitors are putting up and derive their own strategies subsequently. Inspiring content/stories always make a business to strive to create their own content that is appreciated by one and all. It helps in increasing brand consideration, brand visibility thereby increasing conversions for the business.

Calculate ROI 

Even a small promotional budget is not justifiable if there is no mechanism to calculate its return on investment. It is more important in case of small businesses. It is very important for a small business to keep a tab on the budgets allocated to any promotions and the subsequent ROI related to it. If a certain promotion is not doing well or the business is not getting desired results, the brand custodian can always look for other platforms to generate quality conversions.

Analyze and Re-strategize 

There can be umpteen instances where a particular campaign/promotion might not work for a business. That doesn't mean that the promotion is wrong or the product/service is not good. Doing an analysis of the campaign is as important as setting the objective. This helps the business to formulate their upcoming strategies in more effective ways. At the end of every campaign, brands must note down the learning's from that campaign and identify if the content/idea was appreciated by their fans or not. This helps businesses to skip the non-performing updates from future communications.

Final Thoughts 
Social media for small businesses is definitely beneficial and fruitful. If followed correctly, small businesses can benefit tremendously from the power of social media promotions.

For More details you can visit: http://www.infunotion.com/blog

Article Source: Social-Media-for-Small-Businesses



Article Source: 

How to cold call as a staffing sales executive.

If you don't believe that cold calls work in 2017 then stop reading this article and get back to email. Cold calling still works in a BIG way. Here's why and here's how to make an effective cold call in staffing...

Depending on the industry you staff for, cold call will be more effective than others. For example, the industry I service, Telecommunications, is comprised of Baby Boomers and Gen X'ers who aren't afraid of human contact and conversation via phone. This is how we grew up and this was the preferred method in the business world back in the 80's, 90's, and early 2000's.

... Look at your industry and understand your target audience.

For cold calls to work, you must believe it will. You can not have a shadow of doubt in your mind before picking up that phone. Get your mindset right and convince yourself this will work.

What is the best way to open your call? Here's my pitch... 
"Hi Peter, (never use Mr. last name), makes you look subservient off the bat. My name is x, with x company and our core competency is x,x,x. We work with x companies within our industry to help them secure qualified resources for projects and/or direct hire. Can I be a resource for you from time-to-time?

That's IT! Then SIT BACK AND BE QUIET. I don't care if 20 seconds of awkward silence occurs, awkward silence is good! I see and hear so many staffing sales execs ramble on and talk themselves out of opportunities. Listen and listen more.

Let's dissect my pitch above. The first name establishes a level playing field. Posture and positioning is critical in sales, (read any Seth Godin book) especially, within the staffing and recruiting business. Sharing core competency and clients establishes relevance and credibility right away. This is also critical because most peoples' attention span nowadays is 1-2 seconds.

The word "qualified" says so much. Hiring managers need quality. If you simply say we secure resources, then you don't separate yourself from other recruiters. If he questions your "quality" claim, this is a when you have him! Share success stories. Share what other clients tell you. This is powerful.

I use projects and direct hire to make sure he understands we cover both sides of the business and we can be flexible with his business needs. Hiring managers love options and flexibility.

My final question, "Can I be a resource for you from time-to-time?" has been my ACE in the hole. Very non-threatening and doesn't make you look desperate. It gets the hiring manager thinking proactively and if he is wise he will keep you in his mind in the event he needs you in the near future.

Russell Liebowitz is a contract and direct hire staffing industry expert with more than 20 years in the business. He is the CEO/Co-Founder of BroadStaff, as well as, the author and owner of http://www.staffingprofessor.com.

Article resources: How-to-Cold-Call-As-a-Staffing-Sales-Executive

Home based business made easy.

Everyone wants to start their own business and become their own boss, but many do not know how to do it. There are several types of home-based businesses. Service companies, product sales, and web-based home-based businesses, to name a few.

In this article, I will walk you through the process of starting your own online home based business. I will try to eliminate some of the mystery of the process. By following this guideline, you'll be up and running in no time without making a huge investment.

First, you need to know what your business is going to do. Will he provide a service? Do you intend to sell products? These are the two general types of home-based online businesses I will discuss in this article.

If you plan to provide a service, what kind of service will you provide? Will it be provided to people who own websites? Will it be a service that everyone can use or will it be confined to your area?

Ask similar questions if you plan to sell a product. Will it be a product that you sell and deliver locally, nationally or internationally? If you choose around the world, do you know anything about shipping your product abraod? The same applies to national delivery. Do you know the costs associated with delivering your product anywhere in the country where you live?

Once you have answered these questions, you will have more of an idea on how your home web business will eventually be shaped.

Then you will need a domain name. Most people think that the name of their business is the best way to get a domain name, however, a generic domain name with keywords associated with your product or service will serve you a lot better. You can also register your company name as a domain name and direct it to your website, but it is not necessary.

The generic domain name can help you with search engine traffic and can be more memorable. This is just one of many factors that will help you with search engine optimization, but it's a step you should take at startup. Example: Cars.com is a better domain name than Ford.com, even though Ford has spent millions advertising and branding itself. Even cheapusedcars.com is better because people will look for that.

You have to find a good domain name registrar, not a cheap domain registrar. Cheap means cheap in the field of domain names. Your domain name is important. Spending $ 25 a year on a registrar who offers more services and quality VS spending $ 10 or less at a cheap registrar is what we are talking about here. If this extra $ 15 a year will make or break your home business, then maybe you should not start one.

Then you will need a web hosting service. Again, cheaper is not better. There are good hosting services for $ 100 a year or even a little less. Anyone who offers you hosting for less than that should trigger a red flag. Choose and pay for at least a year, just as you have registered your domain name. If you are going with a monthly plan, you are probably not fully engaged in your new home business.

Now you have your domain name and hosting your new website, but where is the website and how can I get it? You have several options. You can learn HTML and build your own. You can use a WYSIWYG editor like FrontPage to create your own website. You can hire someone to build your website for you.

First, let's talk about learning HTML to build your own website for your home business. There is a learning curve here. This is the best option of the three that I mentioned above, but it takes time to learn. You will probably not be operational in a few days with this option. In the long run, it will save you a lot of money to learn HTML and build your own websites. The more websites you have in your wallet, the more you will have at least one who will be a big winner. Writing your own code means that you can create a new site as often as you want.

Then build your own home-based business website with a WYSIWYG publisher. (What you see is what you get). These editors are similar to creating a document. Everything is visual and you do not need to

Code a piece.

Then hiring a web designer to build your home business website is another option. A professional website designer knows how to give your website the look and feel you need. However, be careful when choosing a web designer. I will add a few things that you need to be aware of here;

1. If they say they will register the domain name for you, say no. Registering a domain name is not technically difficult. Do it yourself. Many web designers register the domain name at the cheapest place they can find, then charge you $ 100 or more per year for the domain name. Then, many of them record it in their own name! This will cause you huge problems if you decide to stop using their services. The domain name should always be in your name.

2. Ask them which program they use to build your website. If they will be using FrontPage or Dreamweaver or another WYSIWYG publisher, you may as well build your own home business website. If they do not write HTML from scratch, then they should not be in the web design business.

3. If they want to bill you monthly to run your website for you, be careful. Do not sign annual contracts. Their job is to build you a home business website. Let them stick to that. Most designers are just designers. They are not search engine gurus, business leaders, or anything else. Hire a designer to design and others to do what they are good at.

4. Do not let them talk about features you do not need. Just like used car salesmen, they will try to make you add a lot of bells and whistles you do not need.

5. A brochure website is one that is basically designed to just let people know what products or services you are providing and to contact you for more information. Usually it's a main page, a page about, and a contact page. It should not cost you more than $ 500.

6. If you are going to add the ability to purchase your product or service by paying for it through your home-based business website, then it becomes an ecommerce website. Again, pay attention to the bells and whistles that the used website seller is trying to sell you. PayPal is a good option when you are starting out. You can get a PayPal account easily. You can create your own purchase buttons and insert them into your website with the code they provide without being an HTML guru. You can even set the shipping costs and everything else via PayPal for free. They charge small percentages per sale, but the services they provide are worth it. In addition, they have no setup fees or monthly fees like other e-commerce solutions. When your sales volume reaches thousands of dollars a month, you can look for a better solution, but until then, use PayPal.

7. An old adage among those who make money on the web is "You build the first for the show and the rest for the dough". What does this mean? You will probably be very concerned about the appearance of your website at first, but the design is the least important aspect of your home web business. Many will disagree, but who cares? Let me repeat, design is the least important aspect of your home business. A beautiful website without traffic becomes uglier every day. An ugly website with the traffic that makes money becomes more beautiful by the dollar. Create a total budget for your home web business. Do not spend more than 30% of this budget on design. Spend the rest of your website promotion, advertising and other actions that bring you customers. Do not let a designer tell you that his design is more important than the success of your home-based business.

Now that your domain name, hosting and website are up and running, you now need customers. Where do you find them? I have my website, will not they find me now? NO, they will not do it.

There are many things you can do to get traffic. You can buy AdWords from Google, MSN (coming soon), or Yahoo. This sends you traffic from people who are looking for specific keywords. Pay attention to bidding and set your spending limits until you see what keywords will earn you.

I am an Internet infopreuner. If you like my articles, you may leave feed back. For more articles, please visit my website at: http://www.earnmoneyonlinelatestupdates.com



Article Source: Home-Based-Business-Made-easy

All you need to know about retail boxes.

Regardless of the size of business, one might already know the significance of well designed and effectively manufactured retail boxes. It is undoubtedly the aesthetics of packaging that grabs the initial attention of the customers. The physical packaging (if done aptly) can radically improve the experience of customers. Hence it could increase overall value of the product proposition.

However, it can be a little tricky task to organize, design and order custom retail boxes. A whole bunch of questions can arise in one's mind. What type of packaging is available? How does printing get done? How are boxes designed? Following is a quick guide which will try to answer all these abovementioned questions in an adequate manner.

Types of Retail Packaging

In this section different kinds of retail packaging which are utilized for a wide range of purposes are discussed.

Archive Boxes
When it comes to custom retail packaging the archive boxes are regarded as one of the most commonly used products. They are specially designed to equally satisfy the demands of both domestic and industrial users. These boxes are regarded as a superb solution for those who want to get organized by chucking out all the clutter. Archive boxes come in a variety of shapes and sizes. They can be modified, restyled and adjusted according to the particular requirements. No matter what you want to store and preserve, archive boxes are your answer.

Book Boxes

Books are known as an invaluable asset. Even though e-books have significantly thrashed the sales of physical books' sales, the habit of traditional book reading still prolongs. After all the idea of owing a collection of physical book is irrevocably attractive and exciting. However, the organization and maintenance of book can be an exhausting chore. That is where the books retail boxes wholesale come to rescue. These packages act as lifesavers for those who want a convenient way to store books without sacrificing much of space. Book boxes can be crafted in nearly all kinds of shapes and sizes. They are produced as per clientele's given specifications.

Business Card Boxes.

Another popular form of retail boxes is the business card boxes. Generally they are utilized by the major businesspersons who keep their cards in a traditional way. It is an ideal product for those individuals who possess an extensive business cards collection. They aid a lot in arranging cards and consequently keeping their corners to fold and getting curled up. One can ensure the safety of their worthy contacts this way easily. As per the requirements of customers these packages come in countless design variations.

How Do Packages Get Printed?

After deciding the retail boxes wholesale type now is the time to ponder on how you want these boxes designed. There're three main methods of printing which are briefly explicated below:

Flexographic printing - 

It is probably the most commonly utilized printing technique for boxes. It works well for large batches because of the working mechanism it uses.

Digital printing -

This technique is best suited for those individuals who are looking forward to get done relatively smaller orders. The digital printing is around three to five times costlier as compared to the flexographic printing.

Lithographic printing -

Amongst all printing methods, the quality this technique provides is far more superior. Its high resolution prints work quite like wallpapers. Naturally when the quality goes up, so does the cost.
Creating custom designed retail boxes Design
Since there is a whole plethora of processes through which packages are designed, undermentioned are several general tips which will be helpful for those who want to effectively get through this phase.

Choose Colors Carefully - 

It has been scientifically proven that colors have a huge impact on human psyche. So those who are planning to get custom design for commercial purposes must keep this point in mind. The right color of packaging can be a decisive factor in the intensity of catching potential customers' eyes.

Look out for samples - 

Most of the manufacturers are more than willing to share their design catalogs. One can choose any of the sample designs and even make some amendments according to the stipulations if need be.

Get a sample package printed - 

Never directly make the full-fledged order right after finalizing the custom retail packaging design. A lot of investment might be involved in it and nobody would like to watch it turn into dust. Therefore, it is highly recommended to get at least one sample package printed before making the final order. It will provide the real flavor and feeling of selected design.


Article Source: All-You-Need-to-Know-About-Custom-Retail-Boxes

Why packaging labels should be clear.

It is an age when consumers are the most demanding. When purchasing a product, any customer has a specific set of requirements, which the buyer needs to meet. The requirements of the consumer are based on the kind of product which is being purchased and of course the purpose of use. Thus, it is important that retailers and manufacturers offer complete transparency, especially in case of food products.

Labels are an integral part of packaging. But the important fact is that the labels should ideally serve their purpose. They should offer all that the customers are looking for in terms of information. If the labels are not informative or clear, the manufacturer might lose out a chunk of customers.

Importance of Packaging labels Clarity

Source of Information:

Labels are the only source of information about a product. A label needs to be clear so that the consumer gets all the necessary information needed before use of the product. If there is no such information, consumers might be in doubt and they will lose faith on the product. This is especially important in case of food products, where consumers need to necessarily have some information on the product. This includes information, on the calories, nutrition count, method of use, storage information and more.

This is also most important in case of pharmaceutical packaging. Buyers need specific information related to the product, which includes 'best before date' and composition information. If labels are not clear, customers will not buy the product next time. They will instead opt for another product which offers them complete information related to the product.

Brand Image:

If your package isn't clear and professionally done, your company might lose its integrity. The consumers might have suspicion in their minds about the product since they have no clarity of information regarding different things. It doesn't help the brand image. Besides, consumers never purchase anything unless they are aware of the content. Would you like to purchase a package of cookies if you are not aware of the calories or the ingredients?

Also, having a clear packaging is not enough. You need to know what should be included in the packaging label as per the manufacturer. There is usually no formal definition of what needs to be included in the label. But, you need to include information as per the requirements of Food and Drug Administration authority. Thus, labels which do not offer clear information also mean they are not complying with the safety standards.

If there is a natural product, the label should be clear with information. Such information includes words like 'minimally processed', 'gluten free', 'simple' or natural. If such words are present, the buyers are actually sure that the product is safe for use. Also, there should be certification or logo about the product being safe for use.

Thus, whenever you buy a product, ensure that the product has a clear label. It includes all necessary information about the product. If there is no clear label, it might be possible that the company is hiding something.



Article Source: Why-Packaging-Labels-Should-Be-Clear

What does artificial intelligence mean?

WHAT DOES ARTIFICIAL INTELLIGENCE MEAN?

Artificial Intelligence refers to the vicinity of science and engineering focusing on developing the machines as intelligent as the humans. They are created to be fitted into place on behaviors that human regard as intelligent i.e. simulation of human behaviors which they consider as intelligent via the use of machines.

It is all concerned with developing the intelligent computer programs. The main objective behind the adoption of AI is to enable a machine to discover, analyze and crack the problems in parallel.

It is not essential that the computer programs developed are as intelligent as humans in all aspects. But in some aspects, the machine fitted with artificial intelligence can be even more intelligent than humans.

The future of artificial intelligence will change everything in our lives.

WHY DO WE NEED ARTIFICIAL INTELLIGENCE?

The integration of artificial intelligence into the computer programs, assists to create more efficient and effective systems. The opportunity in the form of AI is challenging and efficient at the same time.

The glaring pitfall to be kept in mind while talking about the efficiencies and the opportunities offered by this hi-tech world is that the amount of data being generated on a daily basis is rapidly increasing and it is becoming impossible to mine and analyze the data fully. The amount of data generation has made it impossible for the humans to deal with i.e. it has exceeded the capabilities of humans that they can extract the valuable information out of it.

The skilled professionals in the field of data science with the expertise and their skill sets try to create correlations between various inputs in order to draw out a specific output. But with the sheer volume of data, it has become relatively impossible to correlate every possible input.

This is where artificial intelligence can help. Incorporating AI into the systems lets you purify the raw facts into useful and palatable information.

The driver seat in the field of artificial intelligence is handled by the fresh and innovative codes generally referred to as algorithms.

Let us consider an example to understand how the AI works:

Facebook is a very popular social media platform. Facebook deciphers the user's likes, the activities etc. and then determine what all content is to be placed on his/her news feed. The longer the time you remain active on Facebook, the more and more data is being generated and stored in the warehouse.

The systems incorporated with AI uses the deep learning to get the incessant feedbacks on its algorithms as the users interact. This way the algorithms generally referred to as coding assist the Facebook to analyze the interactions of the users to determine the content to be mentioned on the news feed.

Not only Facebook, even Twitter uses the concept of AI to position the tweets based on the users' relevance and interests and also suggest them the tweets as per their interests.

Thus, it is always said that INTEGRATING AI IS MUST, NOT A NEED.

Want to pursue artificial intelligence online course? Then go and check out the link provided to check out the various courses provided by EXCELR.



Article Source: Artificial-Intelligence-Is-a-Must,-Not-a-Need 

Why data science

WHY DATA SCIENCE?

Keeping up with day to day trends is easy because of the internet, but you may have wondered at times what happens to the data we generate on a daily basis, how it all works, how tiny ads in your browser know just what you have been looking for on e-commerce websites. At the heart of all these are algorithms whose sole purpose is to extract all the useful information from the data that is being generated by us on a daily basis. What is the significance of this data? This data helps companies understand their customer base. In short data science is a vital part of today's IT field and it presents an unlimited number of opportunities for career growth.

WHAT IS DATA SCIENCE?

Data which is generated is often available in two forms, structured and unstructured, and this data is unintelligible to most people. data science uses scientific methods and statistical algorithms to extract valuable insights from the data. Data science is interdisciplinary because data science requires an individual to combine knowledge from various fields such as statistics, mathematics, advanced computing, etc.

WHAT DO THESE DATA SCIENTISTS DO?

The real task of a data scientists is to design high performing prediction engines. Prediction engines in turn help the company either expand business or increase revenue. Typically, they are dealing with massive datasets of customer information. So not only do data scientists perform data analysis, they must know how to access the data in these huge datasets. They also present their findings to management, so communication skills are also necessary.

NO CERTIFICATE, NO ENTRY

In today's competitive environment not everyone has the time to interview endless queues of people looking for that one suitable candidate. Often a good certificate comes in handy, telling them that you have passed the test and you know your way around data. If you are trying to make your own mark in the field of data science or just trying to get your dream job, then you would be wise to invest in a certificate. A certificate will demonstrate your skill and expertise in the field. Various training institutes provide you the means to acquire a certificate, but only a very good training institute will train you to be worthy of the title "Data Scientist".

PERKS OF AN ONLINE COURSE

Online courses have, for quite some time, been a trend among the current generation of learners who do not wish to be bound by a schedule, for it allows them the freedom to learn at their own pace. The entire content of the course is broken up into segments of prerecorded video lectures by some of the most qualified people in the field. In addition, courses like these allow you access to other learning material free of charge. Once you have opted for the online course the provisional reading material and all the lectures are yours to keep and review at any time at your convenience.

HOW TO PROCEED

As a new career path, data science is making quite the splash as this field has some of the best paying and highest jobs satisfaction openings in the market. The only proper way to embark on the journey to become a data scientist is to sign up for training, figure out the basics and then head on to more advanced topics on the way to getting that certification.

If you are looking for such training done from the comfort of your home, then look no further. EXCELR, one of the reputable names in training institutes, is providing data-science online training. You can look up their course or you can get in touch with them directly by either calling them at 1-800-212-2120 or sending an email to enquiry@excelr.com



Article Source: The-Quick-and-Easy-Guide-to-Data-Science

Decisions to be made for analytics training.

Ways in which you can identify the kind of analytics training you need

Many people inquire about ways in which they can further the knowledge that they have in analytics. This is an industry that is still in its infancy and there are many developments that are bound to occur in the future. It is therefore important to choose the right kind of analytics training that will get you ahead and keep you current.

The boom in training

In the recent past, analytics education has experienced a boom. Some of the training is done in classes, some use software while there are also workshops and online tutorials that have become profuse. This makes it quite hard to identify the best program to choose. The other issue is the lack of clarity regarding pertinence, practice and process so as to clearly tell people what is really needed to succeed in analytics.

What do you want to do?

This should be the very first step regardless of the career in question. What kind of role currently or in the future are you aiming at? Do you want to be a data scientist or an analyst? You may also be a business professional looking for a way to leverage analytics into your daily workflow. There are also those who seek to make a transition within their career to become analysts. When you have made a clear determination of where you are at and what industry you are in, you will be in a better position to choose your path.

Identify the skills gap

When it is clear to you exactly what it is you want to do, it is time to identify the skills gap. One of the things that should be noted is the fact that the skills needed in different areas like marketing, product development and so on are different from those needed by a data scientist. There are many analytics skills that successful professionals apply. They should be able to get data from different sources and then organize it to be able to analyse it.

An analyst must learn different techniques to successfully extract value from the raw data. An analyst should also be in a position to work with the different stakeholders through effective communication.

Choose the best training option

When you have clearly defined the skills gap, you should be able to choose the best training option. The kind of training that you need is usually based on the gaps that you intend to fill. It also depends on exactly what you want to do.

There are several options when it comes to training. There are universities that offer a master's degree in this area. The programs are usually ideal for persons who don't have any kind of professional experience but want to handle analytics roles. The programs are usually comprehensive but can be time-consuming. You can also choose the online options that are quite accessible.

Local universities also offer some semester courses. It may be wise to also keep an eye open for the professional workshops that are usually held by major companies.

Analytics training course online offers you greater flexibility and access to very important information regarding the industry. Your diligence pays off in the end, especially when you match the gaps that you have already identified with the kind of training that you get.



Article Source: Decisions-to-Be-Made-for-Analytics-Training.