6 Primary Benefits of POS Displays.

POS is short for Point of Sale Displays. They offer a lot of advantages for different types of stores. For instance, they can help boost sales and brand awareness. In this article, we are going to shed some light on 6 benefits of these units.

They Grab buyers' Attention.

Typically, customers go through aisles to look for their desired product. And packaging only can't impress a customer regardless of how appealing it may be. Therefore, retailers now use these types of display units. With big mediums like suspension shelf signs and plastic modular displays, you can get the buyers notice your brand and buy from you.

They offer Plenty of space for Branding.

Another benefit of these displays is that they help make it easier for your buyers to spot your brand. Also, they offer plenty of space for branding in addition to giving you an opportunity to educate buyers. Aside from this, you can provide additional information about your products through them.

They help Locate Your Products.

POS displays are attachments that you can fixed onto the ends of your store shelves. Therefore, you can enjoy a lot of flexibility as far as placing products is concerned. Your products won't be squeezed in anywhere. Instead, they can be in the middle of the traversed area in your store.

Help with Merchandising Your Products.

A common struggle for brands is ensuring that their products are merchandised effectively at retail. This is limited by how well your retailer understands your brand, and by how much time and space they can devote to each of the many brands they need to promote. By providing a display along with your product, you are able to dictate exactly how you want your brand advertised within the store, saving both you and your retailers a lot of trouble.

They can Be Cost Effective.

It costs a lot of money to have your ads shown on major media platforms. On the other hand, POS displays can communicate your brand in a cost effective manner. It's also possible to use the same messages or ads over and over again based on your needs without spending an extra dime.

They Target Impulse Buyers.

You can install these units for enticing customers into purchasing your products while they are already in your store. If placed well, a POS display can work like a clever ad. Aside from this, if the buyers are already buying something, the display units may entice them to put another product in their basket.

Often, many purchases are unplanned as far as food and beverage industry is concerned. Therefore, installing these units can have a great, positive impact on your sales.

In short, these are just some of the main benefits of installing POS displays in your store. Hopefully, this article is helpful for you.

Article source: ezinearticles.com

How Your Attitude About Sales, Affects Your Sales.

Have you ever stopped and examined your attitude about sales? About having to be a salesperson?

When someone asks you what you do for a living, are you embarrassed to say you're in sales? Do you find that demeaning?

I used to. I used to harbor a belief that I was better than being just a salesman.

For years, I was waiting to go back to school to get my graduate degree so I could start my real life. See, I was smarter, better, had more to offer than just "sales."

My real attitude was that sales was a pushy occupation for people who couldn't do anything else. I could always feel the underlying frustration from someone trapped in a job they didn't like-sales.

Weird to say, but that's how it seemed to me too. I was better than what I was forced to be doing for a living.

And I didn't know I felt that way until my manager challenged me to examine my attitude about sales.

And that's when I also realized that my attitude was costing me the success I so dearly wanted.

My attitude was holding me back from excelling and enjoying this profession.

And that's when I reframed what I was doing. I embraced sales as a profession-not just a temporary "job."

I realized that as a sales professional, I was in a unique position to help a lot of people.

As a sales professional, I could fulfill an essential position in the business world and help companies and people grow and get the things they needed to excel and lead better lives.

And once I realized the value-the true value of being a sales professional-my attitude changed, and I committed to being a top producer in my company.

Oh-and I also realized that as a top performing sales professional, I had the ability to make far more money, and provide a much better life for my family than I could if I went back to school to become a (whatever).

Plus, I'd enjoy better hours, have more vacation time, drive better cars, enjoy a better retirement, etc.

Once I changed how I felt about sales, I was able to commit fully, apply myself totally, and experience unimagined success and fulfillment.

I've made millions in sales, had great times, provided for my family and given them the best life, and met and worked with-and helped-thousands of people.

But I almost missed it-because I never stopped to examine my underlying attitude about sales. Never stopped to see what was holding me back from attaining the success I saw others attain.

But then I did; I changed my attitude, and I embraced this wonderful profession.

And I've lived the best life.

I hope that today, you will take some time and examine your own beliefs about sales.

And that, while you're in this wonderful profession, you'll give it your all; you'll choose to be the best at it you can be-before you move on and try something else.

If you do, you may find-like me and other top sales professionals-that you're already in the profession that can enable you to live your best life.

And that's sales.

Article source: ezinearticles.

If you can measure it, you can improve it.

Peter Drucker-author of over 39 books on business-has been credited with inventing modern business management.

He's credited with perhaps the most fundamental quote in business management, and it's this:

"If you can't measure it, you can't improve it."

You can credit Drucker for all the KPI's you collect and measure, and for all the software that's been created to measure all the stats in your sales process, i.e., calls, contacts, closing ratios, top, middle, and bottom of the funnel management, etc.

Recently, I had a concrete example of just how motivating measuring results can be when I downloaded a fitness app called Pacer. It's a standard exercise and step counter. Very much like Fitbit, which I never used.

Pacer can track an exercise routine, such as a two or three-mile walk, and/or, it keeps track of all your steps in a day as long as you have the phone in your pocket as you walk around the office or house, etc.

To help motivate you, it has a pre-programed goal of 10,000 steps a day. If you reach that, you're deemed to be highly active that day. It keeps a weekly total, broken down per day, that can be displayed with a bar graph or many other assorted variations.

What I immediately noticed is that as soon as I began measuring my steps for each day, I had the desire to improve it the next day.

If I reached 10,234 steps on Monday, I wanted to do at least 11,000 steps on Tuesday. And on Wednesday, I wanted to do at least 11,500 steps.

Just the act of measuring my actively level led to me searching for ways to improve it the next day. For example, during the walk I'd always take, I'd look for ways to make it longer-either take the next street, or walk all the greenway, or, finally, make two full loops instead of one!

Sure enough, simply by measuring my daily steps, I've improved the number I'm taking now on a daily basis.

And guess what? It's the same with anything else. If you want to begin saving more money , even $20 or $50 a week, start measuring your savings at the end of each week and each month and each quarter. I guarantee that if you do, you'll find ways to save an additional $5 or $10 or more each week.

And it's the same thing with sales activity. Don't just let your manager or company measure you, set your own sales activities goals and track them daily-or hourly.

This is a technique I still use to increase my output, which, to no surprise, always increase my sales results.

So, ask yourself: Do you have measurable goals for the areas in your life you'd like to improve? If not, then start writing down some measurable goals or activities right now. And then measure your progress each day.

And just like Peter Drucker said, within no time, you're likely to improve in those areas that you're measuring.

Article source: ezinearticles.com